💊 Startup Cerebral Soared on Easy Adderall Prescriptions

Plus: TikTok executive to 'step back' following FT probe into aggressive work culture, How a Saxophonist Tricked the KBG by Encrypting Secrets in Music, and more…

Today’s pick

Startup Cerebral Soared on Easy Adderall Prescriptions. That Was Its Undoing. Online mental-health startup Cerebral Inc. was just getting off the ground in early 2020 when it detected a potential problem in its business model. The company was focused on treating people experiencing depression and anxiety, charging a monthly… (Rolfe Winkler / Wall Street Journal)

Rolfe Winkler @RolfeWinkler

Cerebral started off prescribing antidepressants, then it found there was more profit in Adderall. Here's the story about how the startup focused on growth, sometimes at the expense of clinical quality. w @khadeeja_safdar and @anfuller wsj.com/articles/cereb…

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TikTok executive to 'step back' following FT probe into aggressive work culture. Joshua Ma will ‘take some time off' after claims were brought to TikTok by the Financial Times Receive free TikTok Inc updates We'll send you a myFT Daily Digest email rounding up the latest TikTok Inc news every morning. The TikTok… (Cristina Criddle / Financial Times)

Hannah Murphy @MsHannahMurphy

WILD: TikTok internal docs suggested it censor the words "Financial Times" "article" "toxic" and "culture" from its comments today 👀 This following an FT investigation into its allegedly toxic workplace culture Scoops by @CristinaCriddle: ft.com/content/174ed2…

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How a Saxophonist Tricked the KBG by Encrypting Secrets in Music. In 1985, saxophonist Merryl Goldberg found herself on a plane to Moscow with three fellow musicians from the Boston Klezmer Conservatory Band. She had carefully packed sheet music, reeds, and other woodwind supplies along with a soprano saxophone… (Lily Hay Newman / WIRED)

Andy Greenberg @a_greenberg

This from @lilyhnewman is easily my favorite story to ever come out of #RSAC:

wired.comHow a Saxophonist Tricked the KGB by Encrypting Secrets in MusicUsing a custom encryption scheme within music notation, Merryl Goldberg and three other US musicians slipped information to Soviet performers and activists known as the Phantom Orchestra.

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Inside Roku, talk is heating up about an acquisition by Netflix. Roku has a growing advertising business, something Netflix is looking to get into. Roku started as a product inside Netflix. It was spun out more than a decade ago. A deal makes sense, some insiders say. Others question Netflix's desire for a… (Kali Hays / Business Insider)

Kali Hays @HaysKali

New. Chatter inside Roku is going given some unusual circumstances. Talks are said to have happened with Netflix and insiders see possibility for something real, like an acquisition. W @claireatki @natjarv @cityofthetown @alistairmbarr @alisonbrower

businessinsider.comInside Roku, talk is heating up about an acquisition by NetflixThe two entertainment disruptors have a long, intertwined history that speaks for and against a deal.

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Instagram seems to have completely stopped caring about its users. Instagram is my waiting room app. I don't use it every day, but when I have a couple of spare minutes, I like to casually check out what the people I'm following are up to. The problem, lately, is getting to the stuff I actually want to see… (Stan Schroeder / Mashable)

Matt Navarra @MattNavarra

“I've just opened Instagram app on my iPhone and counted 14 instances of ads, suggested posts, and sponsored content, in the first 16 posts on the top of my feed. I had to scroll past 6 ads before I got to a post by someone I actually follow.”

mashable.comInstagram seems to have completely stopped caring about its usersWait, Instagram has content that’s not ads?

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