🍎 Apple plans to double its digital advertising business workforce

Plus: The super-rich 'preppers' planning to save themselves from the apocalypse, Twitter can't afford to be one of the world's most influential websites, and more…

Today’s pick

Apple plans to double its digital advertising business workforce. Move adds to industry concerns after tech giant launched privacy rules that make it hard to tailor ads to iPhone users We'll send you a myFT Daily Digest email rounding up the latest Apple Inc news every morning. Apple plans to nearly double the… (Patrick McGee / Financial Times)

Patrick McGee @PatrickMcGee_

How’s this for a chart? @Apple’s digital ads business is forecast to rise from ~$1bn in 2020 to ~$30bn by 2026. Via @EvercoreISI From new scoop: Apple plans to double its digital advertising business workforce enterprise-sharing.ft.com/redeem/106d803… *Thread here*

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The super-rich 'preppers' planning to save themselves from the apocalypse. As a humanist who writes about the impact of digital technology on our lives, I am often mistaken for a futurist. The people most interested in hiring me for my opinions about technology are usually less concerned with building tools that help… (Douglas Rushkoff / The Guardian)

douglas rushkoff @rushkoff

The super-rich ‘preppers’ planning to save themselves from the apocalypse

theguardian.comThe super-rich ‘preppers’ planning to save themselves from the apocalypseTech billionaires are buying up luxurious bunkers to survive a societal collapse they helped create, but like everything they do, it has unintended consequences

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Twitter can't afford to be one of the world's most influential websites. Twitter "has this outsized role in public discourse, but it’s still staffed like a midsize platform," said Graham Brookie, who tracks influence operations for the Atlantic Council. (Elizabeth Dwoskin, Joseph Menn and Cat Zakrzewski / Washington Post)

Joseph Menn @josephmenn

New from us at The Post: #Twitter’s internal turf wars and under-funding left it outmatched by government-backed misinformation campaigns, according to employees and a report commissioned by Mudge Zatko.

washingtonpost.comTwitter can’t afford to be one of the world’s most influential websitesTwitter “has this outsized role in public discourse, but it’s still staffed like a midsize platform,” said Graham Brookie, who tracks influence operations for the Atlantic Council.

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Man who fell to his death identified as Bed Bath & Beyond CFO. A man who died after falling from a building in Manhattan was identified by police as Gustavo Arnal. The Bed Bath & Beyond CFO fell from the 18th floor on Friday, the NYPD confirmed to Insider. The retailer recently announced plans to close 150… (Jyoti Mann / Business Insider)

philip lewis @Phil_Lewis_

A man who died after falling from a building in NYC was identified by police as Gustavo Arnal, the chief financial officer of Bed Bath & Beyond The death comes days after Bed Bath & Beyond announced plans to close about 150 stores and cut its workforce

businessinsider.comBed Bath & Beyond CFO identified as man who fell to his death from home on 18th floor of NYC Tribeca towerGustavo Arnal, 52, fell from an apartment building on Leonard Street in Manhattan on Friday, the New York Police Department confirmed to Insider.

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Contact Lenses Could Soon Replace Our Phone Screens. Walk down any street and it's a familiar scene: people craning their necks as they look at their phones. But in the not-too-distant future we'll probably just stare at digital information hovering over the world in front of us, taking in a blend of… (Parmy Olson / Bloomberg)

Bloomberg @business

The internet will soon be available on our contact lenses, @parmy says trib.al/IhFvqvv via @opinion

trib.alBloomberg - Are you a robot?

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Happy Labor day to our US readers!

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