🧠 Neuralink's Setbacks, Apple's Controversial Ad, Tesla's Broadening EV Charging Strategy
Hello! Dive into the latest in tech trends and AI advancements with today's newsletter.
Today’s pick
Neuralink’s First Brain-Chip Implant in a Human Appeared Flawless. There Was a Problem.
Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat
Why EV charging needs more than Tesla
The world’s largest carbon removal plant is here, and bigger ones are on the way
Russo Brothers’ AGBO launches innovation department for tech creativity
Let’s dive in
Neuralink’s First Brain-Chip Implant in a Human Appeared Flawless. There Was a Problem.
By Rolfe Winkler via Wall Street Journal
Neuralink faced a technical issue with its first human brain-chip implant, leading to a reduction in the amount of data captured from the patient, Noland Arbaugh.
The decrease in data collection was due to some of the implant’s threads retracting unexpectedly from Arbaugh’s brain, a complication not disclosed by the company.
Despite the setback, the demonstration involving the brain-chip implant, owned by Elon Musk, was still presented as successful.
𝕏: Successful 100 days with first human implant of (@Neuralink) - Elon Musk (@elonmusk)
Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat
By Tripp Mickle via The New York Times
Apple's new iPad ad, titled "Crush," has sparked backlash among creatives who perceive it as a metaphor for Big Tech exploiting artistic tools.
Despite the intent to showcase the iPad Pro as the thinnest and most powerful device, the ad's destructive imagery unnerved many in the creative community, worried about job security amid AI advancements.
The advertisement has been viewed as a departure from Apple's traditionally inspiring marketing, aligning poorly with the sentiments of its core artistic audience.
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Why EV charging needs more than Tesla
By Casey Crownhart via MIT Technology Review
Tesla has begun allowing all EVs to access its Supercharger network and encouraged other automakers to adopt its North American Charging Standard, reflecting a shift towards more inclusive infrastructure.
Recent layoffs at Tesla, including the entire 500-person charging team, raise concerns about the future expansion and maintenance of its Supercharger network amid increasing EV demand.
The EV industry faces a crucial period where comprehensive and accessible charging infrastructure is vital; other companies may need to fill the gap as Tesla refocuses on other projects like robotaxis.
The world’s largest carbon removal plant is here, and bigger ones are on the way
By Justine Calma via The Verge
Climeworks has launched 'Mammoth' in Iceland, the world's largest direct air capture (DAC) facility yet, capable of removing 36,000 tons of CO2 annually, which significantly surpasses its predecessor, Orca.
The DAC technology, while still nascent and facing scalability and cost challenges, is supported by significant clients like Microsoft and federal funding in the U.S. to develop large-scale carbon removal hubs.
Despite the potential of DAC technology to aid climate change mitigation, it faces hurdles like high operational costs, energy requirements, and public resistance to infrastructure such as pipelines in the U.S.
Russo Brothers’ AGBO launches innovation department for tech creativity
By Dean Takahashi via VentureBeat
AGBO, founded by the Russo Brothers, has launched an Innovation Department headed by Jake Aust to integrate advanced technology into creative processes and develop new storytelling tools.
The department will focus on three areas: production technology led by Glenn Derry, immersive technology headed by Josh Andersen, and creative direction by Ryan McNeely and John Cranston.
This strategic expansion aims to enhance AGBO's capabilities in virtual production, bridge media formats, and drive efficiency, positioning the company at the forefront of future narrative innovations.
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