🤖 Samsung x Perplexity, Meta's AI Ads, Ive's Tech Vision
Plus: Neural Tech Breakthrough and Apple’s EU Privacy Battle.
Good morning. It’s Monday, June 02. Today we are covering:
Samsung Nears Wide-Ranging Deal With Perplexity for AI Features
Meta Aims to Fully Automate Ad Creation Using AI
'Humanity deserves better': Jony Ive and Laurene Powell Jobs on tech's next chapter
A Neuralink Rival Just Tested a Brain Implant in a Person
Apple appeals EU law that requires it to share sensitive user data with others
Let’s dive in
Samsung Nears Wide-Ranging Deal With Perplexity for AI Features
By Mark Gurman via Bloomberg
Samsung is close to a broad agreement to invest in Perplexity AI and embed its AI-powered search technology across Samsung devices.
The deal would see Perplexity’s app and assistant preloaded on new Samsung hardware and integrated into the Samsung Internet browser.
Discussions also include incorporating Perplexity’s AI features into Bixby, Samsung’s virtual assistant, signaling a deeper pivot toward enhanced on-device AI.
𝕏: Samsung is nearing wide-ranging deal with Perplexity on an investment and deep integration into devices, Bixby assistant and web browser, I’m told. Arch-rival Apple has been interesting in working with Perplexity as well. - Mark Gurman (@markgurman)
Meta Aims to Fully Automate Ad Creation Using AI
By Meghan Bobrowsky via Wall Street Journal
Meta plans to fully automate ad creation and targeting using AI by the end of 2026, according to sources familiar with the initiative.
The move aligns with CEO Mark Zuckerberg’s broader vision of embedding AI-driven automation into the company’s core business operations.
The strategy underscores Meta’s bet that automated advertising will define the future of digital marketing on its platforms.
𝕏: By next year advertisers can give Meta a product and a budget, and AI will do everything - creating the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target - with personalized ads. - Chris Fralic (@chrisfralic)
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'Humanity deserves better': Jony Ive and Laurene Powell Jobs on tech's next chapter
By Matthew Garrahan via Financial Times
Jony Ive and Laurene Powell Jobs reflect on their decades-long friendship and shared legacy with Steve Jobs, now extended through ventures like LoveFrom and the AI design start-up io, recently acquired by OpenAI in a $6.4bn deal.
They express a deep concern over the current trajectory of technology, citing disillusionment with Silicon Valley and a growing sense that "humanity deserves better" as they work on a next-generation AI-enabled device.
Powell Jobs highlights her ongoing advocacy through Emerson Collective, including support for press freedom, Dreamers, and revitalizing San Francisco’s cultural institutions, while maintaining editorial independence at The Atlantic.
A Neuralink Rival Just Tested a Brain Implant in a Person
By Emily Mullin via WIRED
Paradromics, a brain-computer interface startup and Neuralink rival, successfully implanted its Connexus device in a human patient for the first time, verifying that it could record neural signals during a 10-minute test conducted during epilepsy surgery.
The Connexus implant, smaller than a dime and outfitted with 420 microelectrodes, is designed to decode neural activity into speech and cursor control, aiming to help people with conditions like ALS, stroke, or spinal cord injury.
The company plans to launch a long-term clinical trial by year’s end and eventually explore multi-implant setups, seeking to outperform older technologies like the Utah array with better signal quality, durability, and less obtrusiveness.
𝕏: Paradromics, a brain-computer interface startup, inserted its brain implant in a person—briefly—in an early test of its technology. - Halley (@halleyji)
Apple appeals EU law that requires it to share sensitive user data with others
By Benjamin Mayo via 9to5Mac
Apple has filed an appeal against parts of the EU's Digital Markets Act (DMA), arguing that the law's interoperability requirements jeopardize user privacy by forcing Apple to share sensitive data—such as notification content and WiFi history—with third parties.
The company claims these mandates would give competitors access to encrypted on-device information Apple itself cannot view, exposing users to privacy and security risks, while undermining Apple’s product integration and innovation in the EU.
Companies like Meta, Garmin, and Spotify support the rules, saying access to Apple’s ecosystem data would allow fairer competition; a final ruling from the EU is expected in the coming months, with iOS 26 potentially implementing the changes by year’s end.
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