☕️ Starbucks to unveil its web3-based rewards program next month

Today’s pick

Starbucks to unveil its web3-based rewards program next month. Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month's Investor Day event. The company earlier this year announced its plans to enter the web3 space, noting its NFTs wouldn't just serve as digital… (Sarah Perez / TechCrunch)

Sarah Perez @sarahintampa

Starbucks to unveil its web3-based rewards program next month:

ift.ttStarbucks to unveil its web3-based rewards program – TechCrunchStarbucks plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles, but would provide owners with access to exclusive content.

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Google Meet meets Duo Meet, with Meet in Duo but Duo isn't going into Meet. In June, Google announced that it's bringing the features of Meet into the Duo app — and that transformation begins today. Google isn't technically getting rid of either app; Duo's getting rebranded as Meet with the features from both apps… (Emma Roth / The Verge)

The Verge @verge

Google Meet meets Duo Meet, with Meet in Duo but Duo isn’t going into Meet theverge.com/2022/8/3/23290…

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The Microsoft Team Racing to Catch Bugs Before They Happen. As a rush of cybercriminals, state-backed hackers, and scammers continue to flood the zone with digital attacks and aggressive campaigns worldwide, it's no surprise that the maker of the ubiquitous Windows operating… (Lily Hay Newman / WIRED)

Lily Hay Newman @lilyhnewman

“At Microsoft, we have everything from silicon to compilers to operating system. You don’t really have good excuses for why you can’t do something.” @dwizzzleMSFT

wired.comThe Microsoft Team Racing to Catch Bugs Before They HappenWhat’s it like to be responsible for a billion people’s digital security? Just ask the company’s Morse researchers.

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Netflix Is Scrambling to Learn the Ad Business It Long Disdained. For years, Netflix boss Reed Hastings was emphatic that the streaming giant wouldn't show ads in its programming. Late last year, the company did a 180. Netflix didn't just want to enter the ad business—it wanted to do so in a hurry. The… (Sarah Krouse / Wall Street Journal)

Sarah Krouse @bysarahkrouse

Netflix swore it wouldn’t allow advertising. Now it is playing catch-up. Here's our look at Netflix's efforts to quickly get into the ad business wsj.com/articles/netfl… w/ @VranicaWSJ and @jtoonkel

wsj.comNetflix Is Scrambling to Learn the Ad Business It Long DisdainedReed Hastings insisted on focusing on subscriptions until competitors started nibbling away at his business model.

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Apple is building a demand-side platform. Experienced heads need only apply with the job ad requesting “8+ years experience” of technical experience plus product management along with a proven track record of launching “advertising related products for audiences in the… ( Digiday)

Marty Swant @martyswant

After years of torpedoing the digital advertising world with its iOS privacy changes, Apple seems to be building out its own ad-tech platform. Here's @ronan_shields with the scoop:

digiday.comApple is building a demand-side platformFor some time now, Apple has given the impression that it doesn’t like online advertising.

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